How to curate your “look” on social media – Social Media Branding 101
There is a reason you always come back to certain creators. You love their content because it is reliable, you know what to expect, and you know you are going to feel connected to them. They've aligned their content with their personality. Your social media presence needs to align with your brand and your personality, just as theirs does. With ever-changing platforms (🥲), it’s important to define your brand and be recognizable to your audience across the internet, just like your favorite creators.
In this blog post, we’re going to focus on the foundation of building your brand on social media: finding your “look.” From defining your aesthetic to curating content and staying consistent across platforms, here’s how to create a social media presence that feels authentically you -
Step 1: Define your aesthetic – Know who you are
Consistency builds recognition and trust, which makes defining your aesthetic essential for building brand awareness. When people see your content, they should immediately associate it with your vibe, values, and personality.
Steps to define your style:
Choose an archetype: Think about how you want to show up online. Are you a mentor offering advice, an influencer sharing your life, a comfort creator making people feel at home, or a big-sister type cheering others on? Your archetype doesn’t have to box you in—it’s simply a way to communicate who you are at your core.
Lean into your personality: Standing out on social media isn’t about following trends or mimicking others. It’s about showcasing what makes you unique. Embrace your quirks, passions, and voice.
Create a mood board: Use tools like Pinterest or Canva to visually map out your aesthetic. Think colors, graphics, images, and even quotes that resonate with your vibe.
Tip: Consider your audience and the emotions you want to evoke. Do you want people to feel inspired, comforted, or empowered when they find your page? Defining your aesthetic is also about creating a connection, so think about how you want others to feel.
Step 2: Curate your content
Once you’ve defined your aesthetic, the next step is curating content that aligns with it. A cohesive feed keeps your audience engaged and builds your brand identity.
Tips for curating content:
Pick 3–4 core colors and 2-3 fonts: Consistency in colors and fonts helps reinforce your aesthetic. Choose elements that reflect your chosen aesthetic and stick with them.
Use consistent lighting, templates, or presets: Visuals are often the first thing people notice, so make sure your static and video content feel unified (and high quality).
Post a variety of content that aligns: Show up in ways that align with your creator type. For example, if you’re a mentor, share quick advice or actionable tips regularly.
Be consistent with your tone and audio: You could be creating videos on one platform and graphics on another, but make sure your voice and style stay true to your brand across platforms and content types.
Pro tip: Create a series that aligns with your creator type. For example, a big sister archetype might start a “Big sister advice” series, while a comfort creator could post calming, chatty, relatable content every Friday. This helps reinforce your identity and gives your audience something to look forward to.
Step 3: Stay on-brand across platforms
Your social media presence shouldn’t feel scattered—it should feel cohesive and recognizable everywhere. Whether someone finds you on TikTok or Pinterest, they should immediately know it’s you.
How to stay on-brand across platforms:
Use similar profile pictures and bios: Make your profiles easily recognizable by keeping your visuals and bio structure consistent (not the same, but similar)
Repurpose content: Adapt your posts to fit the format of different platforms. For example, turn a TikTok into an Instagram Reel or create a carousel post based on a blog idea.
Post on the right platforms: Focus on platforms that align with your audience and goals. You don’t have to be everywhere—just where it makes sense for you.
Pro Tip: Build a presence outside of social media by creating a website and email list. Owning your audience ensures you can connect with them directly, regardless of platform changes or trends.
Make these tips work for you, not against you
Finding your “look” on social media isn’t about being perfect—it’s about being you. When you define your aesthetic, curate content that aligns with it, and stay consistent across platforms, you’re building a brand that stands out and feels authentic. The end goal is to create a brand that grows with you and feels like it finally works. The point is the opposite of shoving yourself in a box.
Social media branding takes time, but the results are worth it. Whether you’re here to inspire, connect, or grow your audience, staying true to yourself is the ultimate key to success.
Good luck creating your look—I can’t wait to see it 😉💕
