In this blog post, we’re going to focus on the foundation of building your brand on social media: finding your “look.” From defining your aesthetic to curating content and staying consistent across platforms, here’s how to create a social media presence that feels authentically you.

In 2025, we’re going to achieve your social media goals by focusing on three things: setting clear goals, creating a vision board, and building a routine to keep you consistent. Because if one thing makes or breaks your social media success, it’s consistency—and that’s often where beginning-of-the-year goal-setting falls apart.

My first real YouTube video felt like 10 years in the making. I never knew what I would make videos about, and I could never stick with it. I only recently decided to pursue a YouTube channel (again) for my business.

“If you are not living your life for yourself, then who is going to live it for you?”

I’m a bit afraid to admit I am a sucker for a good self-help book. So naturally, on TikTok, when I was watching a video about ‘not caring what others think’ and the top comment suggested this book, I was intrigued.

A successful social media strategy doesn’t just rely on clever posts and creative ideas—it relies on implementation. When you put the content plan into motion and show up consistently over a few months at THE LEAST. That is where the results are, and that is why some creators give up 🫣

But, here’s the good news: being “consistent” doesn’t mean you have to post every single day.

I’m a firm believer in some regular self-reflection.

Sometimes the secret to our own social media success is within us. And sometimes, we are the one’s standing in the way of our own success. A social media audit will tell you the answers.

What if planning a month of content in advance could be…easy? And dare I say, the content can be just as creative and high-performing as if you had one of your best ideas on the fly. The simple answer is that it requires daily dedication and effort. Having the right systems in place to make it EASIER for you to create content will also help you keep better track of your ideas and inspiration when planning time comes around. We will go over three habits that make for a steady flowing content creation system.